Lessons learned as an artist trying to become an entrepreneur

imageBefore there was ArtSocket there was DaTube.ca. And before that there were maps.mediagenerator.ca. This is a picture of me and my friend Jacob goofing around in front of the promo poster while tricking our classmates into signing up with free chocolate bars.

[by]Dmitri Tcherbadji[/by]Art and design are not the same thing. Just because you are good at art doesn’t mean that you are going to be good at design as well. I had to learn it the hard way.

I was always into making stuff. When I was a little kid I lived with my grandfather who was and still is a huge influence on me. A lot of our playtime consisted of constructing toys out of paper and other materials. This habit of constantly doing something with my hands manifested in my early fascination with technology. 

A lot of things changed at the university. I was still very proficient at and excited with technology. But art has entered my life in a big way. All that I ever wanted to do was play music. This was also the worst time in history to become a musician. The traditional “record deal” got shattered as countless labels went under and never bounced back. And everyone with a laptop suddenly became a DJ. Being a recent immigrant with constant financial tensions did not help either.

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Design’s integral role in “Art as Experience”

imageBeauty is out there. It takes an artist to see it and find a way to show it to the world. Image source

[by]Dmitri Tcherbadji[/by]In his 1934 paper on aesthetics “Art as Experience”, John Dewy offers to look at art as a relationship system. A bond between the audience and the expressive object - and its effect on the lives of each. Leo Tolstoy in his essay “What is art?” (translated excerpts here) referred to it as “activity”, “expression” and “feeling”.

ArtSocket’s Olga Tcherbadji describes being an artist as a wonderer in a garden looking for a divine fruit. Only a true creator can see it, get it, peel it and present it. Artist is a medium between the ether of creativity that floats around us and the material world that we live in. Victor Wooten describes this concept in his book “The Music Lesson”: Nobody really owns music. Some of us can hear it and play it out, but it comes from out there.

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